ASR Planning, Inc. has been serving healthcare systems and hospitals around the nation since 1990.  We specialize in providing strategic planning services to a range of clients from rural, critical access hospitals to university health systems.   The company’s two principals, Doug Rich and Ann Rich, are nationally-renowned experts in, and frequent speakers on healthcare strategic planning, business planning and facility planning.  Each have over 30 years of consulting experience in the healthcare sector, and, to date, have served approximately 400 organizations in the contiguous 48 states and Alaska.  Our clients expect to have services provided by senior, seasoned consultants, so we lead and actively participate in all engagements.  In 2016, after 38 years in Chicago, we moved our offices to Ann's hometown of Louisville, Kentucky.  We plan to continue to serve our clients from this new location into the foreseeable future.