ASR Planning, Inc.was founded in 1989 by Ann Rich to provide consulting support to healthcare organizations around the country.  Doug Rich joined the firm in January 2005.  Together, they have consulted to over 400 healthcare organizations across the nation during their thirty-plus years in the field.  They have developed a consulting practice that can deliver high-quality, cost-effective services.

• Ann S. Rich, President and Managing Director
• Douglas R. Rich, Managing Director